Review Requests: Why SMS Is Better than Emails for Requesting Online Reviews

How Are Businesses Requesting Reviews?

As a business, you have many communication channels to choose from when requesting for online reviews depending on the type of business you are running and how you’re currently interacting with your customers. If you’re an e-commerce business, you may already be requesting for reviews through follow up emails. If you’re a retail business, you may be requesting for reviews through flyers or even requesting for them verbally. If you have a strong online presence, you may already be communicating with your customers through a social media platform such as Facebook, Twitter, or Instagram which may be used to request for online reviews. Businesses who have signed up to a text messaging service may be texting from their landline to request online reviews. Regardless of which platform you chose to request for online reviews, your company will need a greater number of positive reviews over your competitors to succeed.

What Is the Most Effective Way to Request Reviews?

Latest research from Trustpilot shows that 89% of consumers will read online reviews prior to making a decision. Positive online reviews will improve brand awareness, increase trust, help gain credibility, increase sales, and even help rank higher on search engines. So, what is the best way to get online reviews for your business? The best way to request for online reviews is through SMS text messages. This does not mean that emails won’t work in getting online reviews. It’s just that due to the number of junk or unsolicited emails sent out everyday, we have all become desensitized to them leading to lower open rates averaging 21.33%. 

If you are a regular Texty Pro blog reader, you already know the effectiveness of SMS text messages and the benefits of landline texting when it comes to reaching consumers. With an open rate of 99%, SMS text messaging is the best way to get in touch with your customers for anything including for review requests. The best part of it is that 90% of business SMS text messages are read within 3 minutes of receiving them.

Consumers Prefer Text Messages over Any Other Communication Channels

97% of Americans own a cell phone and they check their phones 96 times a day or basically every 10 minutes. This essentially means that your text messages may be read by your customers within 10 minutes or less. And on average, consumers send 13 text messages every day using their mobile phones which is more than four times the number of emails sent from mobile phones. 

Are you convinced yet? How about this? 76% of millennials communicating over text messages because they are able to check messages on their own time compared to phone calls which requires realtime interaction between 2 people. The convenience of text messaging is only one of the reasons why people prefer text messages over any other communication channels. You’re missing out if you are not texting using your business number. Learn more about text to landline service and how it can benefit your business. 

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Business Sms Text Messaging Is Cost Effective

Compared to email campaigns, sending out SMS text messages to your customers is not only more effective, they are also a lot more cost efficient. Business text messaging is now available to pretty much any businesses that wants to improve communications with consumers through texting services such as Texty Pro. With subscription plans that costs as low as $1 a day, there shouldn’t be any reason why a business isn’t text-enabled.

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Text Messaging Is Simple and Straightforward

A standard SMS text message is limited to 160 characters making it perfect for short messages that are straight to the point. This makes it simpler for the sender to create the content of the text message compared to emails which requires you to put a lot of content and imagery to even stand a chance. Why spend hours on creating email content that will only be opened by 21.33% of recipients when you can create an SMS text message in seconds and be opened by 99% of the recipients?

Text Message Open Rate Is Unbeatable

As mentioned above, business text messaging has an open rate of 99% and 90% of the texts will be opened and read within 3 minutes. Emails on the other hand have an open rate of 21.33% on average. That means that if you send an email to 100 people, only 21 of them will open your email. Why lower your odds of getting online reviews when you can simply send them a text message? Business text messaging has come a long way. Now, all you need is a business phone number and any device with an internet connection to start texting your customers. The best part is that text messaging platforms like Texty Pro offers a 14 day free trial to get started.

Text Message Clickthrough Rates Are the Best

An email with an open rate of 21.33% is further diluted by a 2.95% clickthrough rate. This means that from from the 21 people that opened your email, maybe 1 of them will actually click on your links within the email. Business messages on the other hand has a much higher clickthrough rate of 36%! Seriously, texting is just so much more effecting in reaching your customers.

Get More Online Reviews by Texting Your Customers Using Your Landline Number

Start texting using your business landline number to say more in less time on the channel your customers prefer. Improve engagement and build better customer relationships with two-way conversational business text messaging today. Learn more about Texty Pro and how it can help you get more online reviews today.

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