Who is The Campaign Registry (TCR) and Why Do You Need Them for Business SMS?

Who is The Campaign Registry (TCR) and Why Do You Need Them for Business SMS?

The Campaign Registry (TCR) is an industry organization established by major mobile carriers and industry stakeholders to promote transparency, trust, and compliance in Application-to-Person (A2P) messaging. It manages a centralized database where businesses must register their SMS messaging campaigns before sending messages to consumers.

Who Created TCR?

TCR was created by the leading U.S. mobile carriers such as AT&T, Verizon, and T-Mobile along with industry partners to combat spam and improve message deliverability. By requiring businesses to register messaging campaigns with TCR, carriers can more effectively monitor and manage SMS traffic, protect consumers from unwanted messages, and uphold industry regulations.

Why You Need to Register with TCR

Registering your business’s SMS campaigns with TCR is crucial to:

• Prevent your messages from being blocked or flagged as spam
• Improve deliverability rates and customer engagement
• Ensure compliance with carrier policies and federal regulations like the TCPA
• Build carrier and consumer trust by verifying your messaging campaigns

How to Register Your Business SMS Campaigns with TCR

1. Contact Texty Pro via Email: Businesses usually work with a messaging service like Texty Pro that helps register their SMS campaigns with TCR on their behalf.
2. Submit Campaign Details: Provide required information such as your business name, campaign description, sample messages, and use case through the provided form.
3. Pay Registration Fees: There is a one-time registration fee of $10 plus a monthly recurring campaign fee of $10 to maintain compliance.
4. Stay Compliant: Businesses monitor their messaging to make sure they follow all carrier guidelines and keep their registration up to date.